Internet giant Yahoo Inc. will buy online advertising network BlueLithium for $300 million in cash.
San Jose-based BlueLithium, which has an office in San Francisco, tracks the behavior of viewers of online ads and sells that data plus analysis, to advertisers.
Showing posts with label yahoo. Show all posts
Showing posts with label yahoo. Show all posts
Wednesday, September 5, 2007
Wednesday, July 4, 2007
SmartAds from Yahoo
Yahoo! Inc. announced the launch of Yahoo! SmartAds, a new, innovative advertising platform that allows marketers to deliver powerful, tailored display ads to highly targeted audiences.
SmartAds combines Yahoo!'s leading consumer insights and rich media capabilities with new ad serving technology that automatically converts marketers' creative campaign elements and targeted offerings into highly-customized and relevant display ads.
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